Whether you're building a business, writing a blog, or creating anything new, it can be easy to think about your customer or audience in aggregate. To work with your market in mind, instead of a particular person.
One of the biggest inflection points in the growth of Praxis came when Isaac choose to focus on one particular customer. Not all the entrepreneurial young people, not a specific demographic, just sell and create a solution for one specific person.
From a focus on one customer, you build a solid foundation for growth because you are focused on solving a real problem for a real person and not a vague aggregate. From focusing on one customer Praxis now can create value for hundreds of participants.
For a free copy of Forward Tilt: An Almanac for Personal Growth, go to discoverpraxis.com/forwardtilt