Building a brand is important. So is sharing what you are working on and creating opportunities with marketing. But when you are working on branding and style you can’t forget about creating more substance.
To maintain the balance between substance and style Isaac uses a simple heuristic. Two parts substance, one part style.
For every one thing you are sharing and talking about publicly, you should be working on something else behind the scenes.
If you are learning a language and creating and sharing content about it, you should be learning something else behind the scenes.
In business, if you are marketing one feature, you should have at least one other feature that is just as good.
This way there is always more to you than meets the eye.
This way you are always over delivering.
This way you are making sure that your product is so good and an experience so far beyond expectations, that your customers can’t stop talking about it.
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