You have a personal brand whether you like it or not.
Call it a reputation if you prefer, but it is the feelings and associations that come to mind when people think of you.
A lot of people feel resistant to working on their personal brand. They feel that it is slimy and inauthentic, but a good personal brand is about making sure that what you share and create online communicates who you are in person. That in a 30-minute search online people have an accurate sense of who you are and what is important to you.
When you resist and ignore your personal brand you let great opportunities pass you by.
In this episode:
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